The Condo Whisperers
The Condo Whisperers
Heal Thy Space!
So many empty condos, so little time! This caveat served as designer Tui Pranich’s cue to opportunity. His business partner Jason Atkins was looking for a furnished apartment to rent and the offerings were so dire that they made haste and founded Tui Lifestyle. “We can furnish a condo in 72 hours,” says Pranich. “Our packages include everything from custom designed furniture to lamps, picture frames and ironing boards.” Packages, such as the Innovation shown above, range from $14,999 to $50,000.
The rampant rise of condos was also Sam Robin’s inspiration for her Ready to Wear line of furniture, created with Francesco Caracciolo di Marano. “We knew that we could combine great style and affordability,” says Robin, who can supply pieces in this line, which cost between $200 and $5,000, in about three months. When the condo market went schizophrenic, trendsetting designer Jorge Rosso of Studio Rosso Ubarri created Home Therapy. “So many people were asking me how to achieve high design on a minimal budget that I started a service for people who have good things that simply need editing or who need design advice,” he says. A full day of therapy will cost you $1,200.
Tuesday, April 21, 2009